POPEYES
2024
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CLIENT: POPEYES
INDUSTRY: RESTAURANT & DINING
PROJECT: APP DESIGN
Satisfying the cravings for those who love that chicken.
Approach
The team pushed to refresh app visuals along with an updated experience based on tested learnings from other restaurant clients. Popeyes pushed the team to think of opportunities to bring the brand’s personality into the otherwise traditional ordering flow.
Result
The redesign poses a greater emphasis on pick up and delivery orders for Popeyes. It allows for more efficient order placement via favorite items, favorite stores, saved delivery addresses and payment methods. Order personalization is much clearer and users are incentivized to explore all the different ways they can customize their meals.
