DUTCH BROS
2024
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CLIENT: DUTCH BROS
INDUSTRY: COFFEE
PROJECT: APP DESIGN
Fun-loving coffee enthusiasts making a difference — one cup at a time.
Approach
Dutch Bros is a coffee brand that is well known for their quirky, cult-like personality and connection with their customers. Tasked with implementing online ordering into their pre-existing app, the team was focused on making the experience feel like an extension of the in-person “broista” interaction.
Result
This new experience allows for in-depth beverage customization and maintains ease of order through a variety of favoriting options. An enhanced rewards program and interactive sticker challenges motivate users to engage with the app at all stages of the ordering process. Additional features including group ordering and shared rewards allow Dutch fans to spread the love.
